Glossar
A
- A/B Testing
- ABC-Kundenanalyse
- Above the Fold
- Absprungrate
- Accessibility
- Account-Based Marketing
- Ad Blocker
- Ad Impression
- Ad Network
- Ad Server
- Ad View
- Ad Visibility
- AEO
- Affiliate Links
- Affiliate Marketing
- Affiliate Tracking
- Aggregator Site
- AI Act
- AI Search
- Alt-Tag
- AMP (Accelerated Mobile Pages)
- Anchor Text
- Annual Contract Value
- Answer Engine
- Attributionsmodell
- Auth-Code
B
C
- CAC (Customer Acquisition Cost)
- Canonical Tag
- Caption
- Chatbot
- ChatGPT
- Churn Rate
- Citation Rate
- CLS (Cumulative Layout Shift)
- CLV (Customer Lifetime Value)
- CMS
- Community Management
- Content
- Content Freshness
- Content Hub
- Content Marketing
- Conversational Search
- Conversion Rate
- Conversion Tracking
- Conversion-Optimierung
- Cookie Consent
- Core Web Vitals
- Costumer Journey
- CPC
- CPL
- CPM
- CPO
- Crawler
- CRO
- CSS
- CTA
- CTR
- Customer Journey